“I know half of my marketing works, I just don’t know which half.’

Whether you are attending an exhibition, having a brochure or website produced you need to have a measurement on the specific ‘leads’ generated by each marketing tool. Only then can you measure if a specific ‘lead generation tool’ is working for you.

Two really cost effective ways are:

Put a specific web address on any literature or adverts produced, for example www.yourdomain.co.uk/expo, then within your web stats you will be able to see how many visits to your website were made using that web address.

Use a non geographic telephone number, a telephone number beginning with 0845or 0870, these numbers record the phone number and times of any calls made so you will know exactly how many leads were generated from a specific marketing tool.

If you are spending £5000  a year on marketing and only £2500 is working for you vey implementing this simple procedure you could double your marketing results inside the first year and quadruple the following year.


If you are struggling with any marketing aspects to your business don’t be afraid to get in touch with us, as this is what we do best! We offer social media management packages, search engine optimisation for your website, pay per click advertising using Google or Bing and web design. Call on 03338 004 344 or email info@citycommunications.co.uk to speak to one of our friendly advisors.